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Market Research – Why Pasta |
- Pasta is popular! Close to 6 Billion lbs are consumed annually in the US.
- Pasta is, once again, on trend and growing…pasta consumption grew to 19.52 lbs per capita in 2005 and is projected to grow another 3.5% - 4% in 2006. Mintel’s “The U.S. Pasta Market” study.
- 96% of households consume pasta Simmons’ (New York) National Consumer Survey (NCS)
- Pasta is popular! Close to 6 Billion lbs are consumed annually in the US.
- Pasta is, once again, on trend and growing…pasta consumption grew to 19.52 lbs per capita in 2005 and is projected to grow another 3.5% - 4% in 2006. Mintel’s “The U.S. Pasta Market” study.
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- Pasta is one of the foods kids most frequently eat at home, according to research conducted by Land O'Lakes. Seventeen percent eat spaghetti while 16 percent eat macaroni and cheese. Statistics from the NPD Group, a custom research group, show that kids eat 62 pounds of pasta each year, more than any other age group.
- Consumers enjoy pasta for dinner more than 40 times a year (approximately once a week), with dry pasta as their favorite form, according to Harry Balzer, NPD Group, Chicago, Ill.
- According to The American Pasta Report, a survey commissioned by the NPA, among the reasons cited for pasta's increased popularity are its nutritional value, taste and convenience. Eighty-four percent of consumers consider pasta to be a healthy food and an important part of a well-balanced diet. In fact, 77 percent of the 1,003 Americans surveyed said they eat pasta at least once a week, while a third eat it three or more times a week. What's more, consumers who describe themselves as health conscious are more likely than others to eat pasta three or more times a week. In addition, 44 percent of the health conscious are eating more pasta today than they were five years ago.
- Pasta is not fattening. If you eat too much of any food, you can gain weight. According to USDA's Handbook 8-20, a 1/2 cup serving of cooked pasta (spaghetti) contains a mere 99 calories, less than half a gram of fat, and less than 5 milligrams of sodium.
- Northeasterners are more likely than people in other parts of the country to eat pasta on a weekly basis (84% v. 75%), while Southerners are less likely to eat pasta regularly (70% v. 81%). However, the most dramatic increase in pasta consumption overall has been in the South where 42% of Southerners are eating more pasta today than they were five years ago. Residents from the Northeast and the West are true pasta fans, in that one in five residents report serving pasta three or more times a week.
- According to the American Pasta Report, when it comes to favorite items added to a bowl of pasta, cheese was the most popular food choice (37%), followed by meat (32%) and vegetables (31%).
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New Taste Dimensions Foods, Inc. |
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